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FROM OUR BLOG

- When the bedbugs bite

The environment — and our protection of it — is being blamed for the resurgence of bed bugs. What impact could that have on consumer perceptions of the environment and the efficacy of non-toxic products?

- The Transition movement: Planning for an “Elegant Descent”

Are Americans ready to embrace a lifestyle that involves darning their own socks, walking more and generally living without modern conveniences? Though the question would seem to answer itself, some of us are moving in that direction, riding the coattails of the Transition Movement

- Selling sustainability to whiskey drinkers

Jack Daniels offers an excellent example of how to tell a sustainability story in a way that actually appeals to an audience who often thinks all this stuff is hogwash.

Research

Research. We don’t just use it. We create it. It’s our secret ingredient. It opens the door to stronger creative and smarter decisions. It’s more than data. It’s insights that go deeper into the consumer’s mind. Even though it’s a secret ingredient, we’re still open to sharing it with you.

resports-logos energy pulse 2009 study eco pulse 2009 study utility pulse 2009 study green living 2009 study


Who should you be talking to?

Three segments that will purchase green and energy efficient products, only for very different reasons.