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FROM OUR BLOG

- Forget monsters under the bed: Kids are afraid of global warming

Kids may be more concerned about the planet than a lot of grown ups. And our most recent research shows that is they initiate a conversation with their parents, the family changes behavior two-thirds of the time.

- How about going green to lose weight?

We haven’t tested it yet but some stories we’re hearing are leading us to think “weight loss” should be added to the list of deeper drivers that really motivate consumers to go green.

- Millenials: Just starting to put their money where their mouths are

Young doesn’t equal green. They may have big ideas about living a sustainable life, but they’er just now starting to turn that into purchasing behavior — which means it’s a great time for marketers to connect and establish brand loyalties.

We’re the advertising agency everyone’s talking about that specializes in green and energy efficiency campaigns. But we don’t preach to the tree-hugging choir.

We motivate mainstream consumers to make sustainable choices.
And those mainstream green consumers are likely not who you think they are.

It’s the guy who, at the last minute, decides to throw his beer can in a recycling bin instead of the trash.
It’s the woman who brings reusable shopping bags to the grocery store in her SUV.
It’s the guy who owns a fuel-efficient car but not an energy-efficient home.
It’s the person who’s interested in sustainable choices but not sure which direction to take.

Those are our consumers. If you’d like to reach them, we’d be happy to show you how.

SHELTON IN THE NEWS