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FROM OUR BLOG

- The sweet smell of sustainability

It’s going to take me sharing a bit of background to get across the point of this blog entry, but hang in there.  The end result is some critical thinking about how to balance creating high-impact marketing/advertising with doing the right thing for the planet.
My firm sent a mailer out recently announcing the release of [...]

- Paper or ‘tronic?

The June 25 issue of Environmental Leader reported on a new study from International Paper making the case that paper is actually more environmentally friendly than electronic devices.
The IP report states, among other things, that the amount of electricity to run a computer for only five months could produce enough paper for the average person [...]

- Local Food: An All-You-Can Eat Buffet of Thoughts

Here’s some fresh insight from Karen Barnes, our Director of Insight:
I just finished eating some beautiful, sweet, juicy cherries. I wish I could say they were from my local cherry farmer – and I actually know one – but they’re not. They’re from Washington State via my neighborhood chain grocery store.
Soon, we’ll all actually be [...]

We motivate mainstream consumers to make sustainable choices.

The same consumers who take their reusable bags to the grocery store in their gas-guzzling SUVs. The parents who buy organic vegetables for their kids, but not for themselves. Those who want to make their homes more energy-efficient; they just need to be shown the way. That’s where we come in. (MORE)


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