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FROM OUR BLOG

- When the bedbugs bite

The environment — and our protection of it — is being blamed for the resurgence of bed bugs. What impact could that have on consumer perceptions of the environment and the efficacy of non-toxic products?

- The Transition movement: Planning for an “Elegant Descent”

Are Americans ready to embrace a lifestyle that involves darning their own socks, walking more and generally living without modern conveniences? Though the question would seem to answer itself, some of us are moving in that direction, riding the coattails of the Transition Movement

- Selling sustainability to whiskey drinkers

Jack Daniels offers an excellent example of how to tell a sustainability story in a way that actually appeals to an audience who often thinks all this stuff is hogwash.

Shelton Group:
Certified creative by the Association Acknowledging Underrated Creative Awesomeness

We’re the advertising agency everyone’s talking about that specializes in green and energy efficiency campaigns. But we don’t preach to the tree-hugging choir.

We motivate mainstream consumers to make sustainable choices.
And those mainstream green consumers are likely not who you think they are.

It’s the guy who, at the last minute, decides to throw his beer can in a recycling bin instead of the trash.
It’s the woman who brings reusable shopping bags to the grocery store in her SUV.
It’s the guy who owns a fuel-efficient car but not an energy-efficient home.
It’s the person who’s interested in sustainable choices but not sure which direction to take.

Those are our consumers. If you’d like to reach them, we’d be happy to show you how.

NEWS

FROM OUR CEO

JOBS

Shelton Group is recruiting superstar Project Managers.