We’re more than a research firm and more than a creative agency. We’re the best of both worlds. We start with research that puts us at the dinner table with today’s mainstream consumer. We know exactly what they’re thinking and what it takes to nudge them in a sustainable direction. By asking better questions we find better answers that allow us to deliver stronger creative.
About Shelton Group
Founded in 1991 by Suzanne Shelton.
Located in Knoxville, Tennessee.
Focused exclusively on motivating mainstream consumers to make sustainable choices.
Has specialized in energy-efficiency related marketing and advertising since 1997.
Has specialized in green product and service marketing work since 2005.
Produces quarterly proprietary consumer insight studies to track shifting attitudes and opinions about energy efficiency and sustainability.
Those insights are used to inspire breakthrough, effective creative.
Current and recent clients include: ENERGY STAR®, Johnson & Johnson, Fiskars, Cree LED Lighting, EcoBonus, the American Solar Energy Society, the American Institute of Architects, Knauf Insulation, the Alliance to Save Energy, the American Home Furnishings Alliance, CPS Energy, Baltimore Gas and Electric, South Carolina Electric and Gas, MassSave, and Vectren Energy.
