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FROM OUR BLOG

- Super Bowl Ads – The good, the bad and the green.

Creative Director, Larry Washington, weighs in on last night’s entertainment.
Another year, another round of super bowl commercial hits and misses. I was excited to see that a few more creative concepts broke through this year. Of course there were still an overwhelming amount of bad ideas propped up by expensive production (hello, Bud Light) but [...]

- What if everybody stopped believing in global warming but kept buying green products?

You don’t have to believe in global warming to want green products. Here’s a sneak peak at one of our 2010 Eco Pulse findings…

- Is No Nukes Good Nukes?

Nuclear power may have just become a big political football — a way for Obama to score points with conservatives. So where does that leave wind and solar?

Suzanne Shelton, President and CEO of Shelton Group

Suzanne SheltonSuzanne Shelton became the president of her own agency at age 23. If you think that’s an early start, she wrote her first ad in the third grade. It was for a school bake sale, but it was still the most strategic ad ever done by an 8-year old. Now, as President and CEO of Shelton Group, she leads the marketing world at motivating consumers to make sustainable choices. When other organizations need the most conclusive insights about energy, efficiency or green initiatives, they turn to Shelton Group’s four quarterly studies—Energy Pulse®, Eco Pulse, Utility Pulse and Green Living Pulse. Those 4 studies set the foundation for breakthrough creative in a category where it’s least expected. It’s not easy, but Suzanne makes it look that way when she shows how to turn insights into opportunity at over 20 speaking engagements a year.

Visit our press room for information on how to schedule an interview with Suzanne or click here to see her full bio.

Read Suzanne’s full bio here.

Read Suzanne's blog here.

Contact Suzanne

Connect with Suzanne on LinkedIn

Professional and Volunteer Affiliations

• LEED for Homes Corresponding Committee member, USGBC
• Committee member, Alliance to Save Energy International Committee
• Committee member, Alliance to Save Energy Evening with the Stars Dinner Committee
• AESP Member
• Board member, Knox County Development Corporation
• Board member, Knoxville Museum of Art
• Leadership Knoxville Class of 2002

Education

B.S. in Communications, with honors, University of Tennessee.

Speaking Engagements

1/21/10  International Builders Show
2/9/10   State of Green Business Forum
2/10/10  Better Buildings by Design
3/3/10   LMC Annual Meeting
3/15/10   International Home + Housewares Show
3/16/10   Sustainability in Packaging Conference
3/22/10   EL&P Executive Conference
4/20/10  Smart Grid Symposium
5/11/10  EE Global
6/7-6/10/10  Sustainable Brands '10
6/17/10  AHFA Annual Marketing Meeting
6/23/10   LOHAS Forum
9/20/10  International Nonwovens Technical Conference