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FROM OUR BLOG

- When the bedbugs bite

The environment — and our protection of it — is being blamed for the resurgence of bed bugs. What impact could that have on consumer perceptions of the environment and the efficacy of non-toxic products?

- The Transition movement: Planning for an “Elegant Descent”

Are Americans ready to embrace a lifestyle that involves darning their own socks, walking more and generally living without modern conveniences? Though the question would seem to answer itself, some of us are moving in that direction, riding the coattails of the Transition Movement

- Selling sustainability to whiskey drinkers

Jack Daniels offers an excellent example of how to tell a sustainability story in a way that actually appeals to an audience who often thinks all this stuff is hogwash.

Suzanne Shelton, President and CEO of Shelton Group

Suzanne SheltonSuzanne Shelton is the president and CEO of Shelton Group–one of the few ad agencies in the country that focuses on motivating mainstream consumers to make sustainable choices. Suzanne became the president of her own agency at age 23. If you think that’s an early start, she wrote her first ad in the third grade. It was for a school bake sale, but it was still the most strategic ad ever done by an 8-year old. Now, as President and CEO of Shelton Group, she leads the marketing world at motivating consumers to make sustainable choices. When other organizations need the most conclusive insights about energy, efficiency or green initiatives, they turn to Shelton Group’s four quarterly studies—Energy Pulse®, Eco Pulse, Utility Pulse and Green Living Pulse. Those 4 studies set the foundation for breakthrough creative in a category where it’s least expected. It’s not easy, but Suzanne makes it look that way when she shows how to turn insights into opportunity at over 20 speaking engagements a year.

Visit our press room for information on how to schedule an interview with Suzanne or click here to see her full bio.


Suzanne Shelton Video Thumbnail

Suzanne Shelton: What makes consumers buy green?
  Suzanne Shelton Video Thumbnail

Suzanne Shelton: Motivating the green consumer


Read Suzanne’s full bio here

Download formal bio

Read Suzanne's blog here

Contact Suzanne

Connect with Suzanne on LinkedIn

Speaking Engagements

1/21/10  International Builders Show
2/9/10   State of Green Business Forum
2/10/10  Better Buildings by Design
3/3/10   LMC Annual Meeting
3/15/10   International Home + Housewares Show
3/16/10   Sustainability in Packaging Conference
3/22/10   EL&P Executive Conference
4/20/10  Smart Grid Symposium
5/11/10  EE Global
6/7-6/10/10  Sustainable Brands '10
6/17/10  AHFA Annual Marketing Meeting
6/23/10   LOHAS Forum
9/2/10   SoCalGreen Conference & Symposium
9/16/10  Sustainable Energy Week
9/20/10  International Nonwovens Technical Conference
9/29/10  HBA Global Expo and Conference
10/1/10  West Coast Green
10/6-10/8  WaterSmart Innovations Conference and Expo
10/21/10  EEI Strategic Issues Conference
12/1/10  AHFA Sustainability Summit