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FROM OUR BLOG

- How about going green to lose weight?

We haven’t tested it yet but some stories we’re hearing are leading us to think “weight loss” should be added to the list of deeper drivers that really motivate consumers to go green.

- Millenials: Just starting to put their money where their mouths are

Young doesn’t equal green. They may have big ideas about living a sustainable life, but they’er just now starting to turn that into purchasing behavior — which means it’s a great time for marketers to connect and establish brand loyalties.

- The Bloom Box: Worth all the Hype?

The Bloom Box could be a game changer. And, according to our research, consumers could be very interested if the price is right. But will the price be right? And will there be a convenient ,reliable way to implement the devices en masse?

Suzanne Shelton, President and CEO of Shelton Group

Suzanne SheltonSuzanne Shelton is the president and CEO of Shelton Group–one of the few ad agencies in the country that focuses on motivating mainstream consumers to make sustainable choices. Suzanne became the president of her own agency at age 23. If you think that’s an early start, she wrote her first ad in the third grade. It was for a school bake sale, but it was still the most strategic ad ever done by an 8-year old. Now, as President and CEO of Shelton Group, she leads the marketing world at motivating consumers to make sustainable choices. When other organizations need the most conclusive insights about energy, efficiency or green initiatives, they turn to Shelton Group’s four quarterly studies—Energy Pulse®, Eco Pulse, Utility Pulse and Green Living Pulse. Those 4 studies set the foundation for breakthrough creative in a category where it’s least expected. It’s not easy, but Suzanne makes it look that way when she shows how to turn insights into opportunity at over 20 speaking engagements a year.

Visit our press room for information on how to schedule an interview with Suzanne or click here to see her full bio.

Read Suzanne’s full bio here

Download formal bio

Read Suzanne's blog here

Contact Suzanne

Connect with Suzanne on LinkedIn

Professional and Volunteer Affiliations

• LEED for Homes Corresponding Committee member, USGBC
• Committee member, Alliance to Save Energy International Committee
• Committee member, Alliance to Save Energy Evening with the Stars Dinner Committee
• AESP Member
• Board member, Knox County Development Corporation
• Board member, Knoxville Museum of Art
• Leadership Knoxville Class of 2002

Education

B.S. in Communications, with honors, University of Tennessee.

Speaking Engagements

1/21/10  International Builders Show
2/9/10   State of Green Business Forum
2/10/10  Better Buildings by Design
3/3/10   LMC Annual Meeting
3/15/10   International Home + Housewares Show
3/16/10   Sustainability in Packaging Conference
3/22/10   EL&P Executive Conference
4/20/10  Smart Grid Symposium
5/11/10  EE Global
6/7-6/10/10  Sustainable Brands '10
6/17/10  AHFA Annual Marketing Meeting
6/23/10   LOHAS Forum
9/20/10  International Nonwovens Technical Conference