Energy Pulse®
Energy Pulse® is Shelton Group’s benchmark survey that unlocks what Americans believe about energy and conservation, what really drives us to adopt energy-efficient practices & products and who we really blame for rising energy costs.
Here are a few key insights from Energy Pulse® 2008:
- 90 percent of respondents think that the government should be doing more to solve our energy problems.
- 61 percent think they’re not using more electricity today than they were five years ago.
- 41 percent of respondents can’t name a single source of renewable energy, proving that education remains sorely needed.
- Propensity to purchase energy-efficient products is up for every product we tested over 2007.
Now in its fourth year, Energy Pulse® is Shelton Group’s annual national consumer market study that gives you unparalleled insight into the consumer mindset on energy, energy efficiency and consumer trends. This year’s study trends a number of energy consumption and conservation issues, seeking to:
- Profile U.S. households by demographics, energy conservation perceptions, motivations and activities
- Discover knowledge for renewable energy alternatives
- Determine participation and purchase potential for a variety of energy conservation products, from hybrid cars to compact fluorescent light bulbs
- Ascertain attitudes and purchase propensity for energy-efficient homes and home renovations
- Determine barriers to conservation and energy-efficient purchases
- Identify drivers and the persuasive messages that resonate best with consumers
- Discover what Americans expect their government to be doing to help meet the country's energy needs
- Identify the potential impact of the candidates' energy policies in the upcoming Presidential election
- Quantify awareness of gas-saving tips and changes in transportation habits
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