More About Eco Pulse
Get Eco Pulse 2009 today and unlock these valuable consumer trends:
- Green products and the mainstream consumer. Learn why green is no longer a niche market, and which consumers are actively seeking green products—even in a struggling economy.
- Convenience, comfort and the environment. Discover why convenience wins when consumers are forced to choose. Eco Pulse also offers insight and recommendations on how you can make buying green more convenient for your target consumers.
- Tree-huggers vs. the mainstream consumer. Identify who buys more green products and who will punish environmental evildoers by boycotting their products.
- Do consumers wear green goggles? Find out what Americans think it takes for a product or company to be green.
- Choose your next words wisely. Learn the magic words that will resonate best with your consumers.
- Green = green. See which trusted, believable green features consumers are looking for and are willing to pay a premium to get.
Now in its second year, Eco Pulse dives deeper into shifting consumer attitudes on green products, practices and services. What does green mean to your consumers? How do they define it? How much do they actually know about it? Which companies and products do they see as green, and how much more they will pay for those products? We did more than just answer these questions. We found out exactly what the answers mean to you and your business.
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Methodology
Shelton Group conducted four consumer focus groups in two cities (Los Angeles and St. Louis) in early April 2009 to discuss the issues addressed above and to influence the design of our follow-up quantitative survey fielded via the Internet April 17–May 1, 2009. The survey contained a mix of fixed-response alternative questions, Likert scale questions, discrete choice and unstructured (open-ended) questions. Shelton Group utilized Survey Sampling International's online community of more than 3.5 million respondents for sampling. The survey was geographically stratified to mirror the geographic distribution of the population ages 18–75 in the United States. Survey sample data were also weighted slightly to better match U.S. age and ethnicity. The survey yielded 1,006 complete responses, for a 95% confidence level and a confidence interval of +/- 3.09% (margin of error).