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FROM OUR BLOG

- Forget monsters under the bed: Kids are afraid of global warming

Kids may be more concerned about the planet than a lot of grown ups. And our most recent research shows that is they initiate a conversation with their parents, the family changes behavior two-thirds of the time.

- How about going green to lose weight?

We haven’t tested it yet but some stories we’re hearing are leading us to think “weight loss” should be added to the list of deeper drivers that really motivate consumers to go green.

- Millenials: Just starting to put their money where their mouths are

Young doesn’t equal green. They may have big ideas about living a sustainable life, but they’er just now starting to turn that into purchasing behavior — which means it’s a great time for marketers to connect and establish brand loyalties.

Inner Circle

If you want the freshest, behind-the-scenes look at industry trends and valuable insight from the best ad agency focused solely on energy efficiency and sustainability, join the exclusive Shelton Group Inner Circle. The Inner Circle gives you all four of our proprietary studies, a front row seat to our regular focus groups, industry event/article downloads, White Papers, an annual symposium and more. The Inner Circle is available to the first 30 companies that sign up with product/service category exclusivity (with the exception of 8 non-competing utilities).

Click here to download a PDF that features complete benefits, pricing information and registration for the Inner Circle.

For a sneak peak at our consumer insights, check out Suzanne Shelton’s blog in the Plugged In section of our Web site.