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Kids may be more concerned about the planet than a lot of grown ups. And our most recent research shows that is they initiate a conversation with their parents, the family changes behavior two-thirds of the time.
We haven’t tested it yet but some stories we’re hearing are leading us to think “weight loss” should be added to the list of deeper drivers that really motivate consumers to go green.
Young doesn’t equal green. They may have big ideas about living a sustainable life, but they’er just now starting to turn that into purchasing behavior — which means it’s a great time for marketers to connect and establish brand loyalties.
