Eco Pulse. Taking you Beyond the Green Bandwagon.
It's a brave new world out there--only many of us aren't feeling so brave. Skyrocketing energy costs, a teetering economy and the specter of climate change have everyone a little jumpy.
At a time when consumers need green messaging the most, they may be starting to tune out. To reel them back in, you have to fine-tune your message like never before. That's where Eco Pulse comes in. Get answers to these burning questions:
- What exactly does "green" mean to consumers right now?
- What product/brand features qualify as green in the minds of consumers?
- What green messages do consumers believe in and connect with?
- Do consumers feel like they're being "guilted" into green living and into doing things they don't want to do? Are they irritated about it?
- Do consumers think that saving the planet comes at the expense of personal comfort?
- Do consumers believe all green products are more expensive?
- What's the critical price point—how much more can a company charge for a green product that consumers believe is indeed authentically green?
- What will consumers do if they find out a company's green messaging is false or exaggerated?
Shelton Group's Eco Pulse 2008 is a groundbreaking national consumer survey that cuts to the heart of American attitudes about green marketing. To reach your customers, you have to understand what they're thinking about climate change, eco-friendly products and services, and the pervasiveness of all things green. And to create a successful green marketing strategy, you need to know what they'll pay for what they believe to be green. Eco Pulse answers all these questions and more.
Unlock the minds of your consumers.
To purchase a copy of this survey, contact Shelton Group at 865.524.8385 or buy now online.