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We haven’t tested it yet but some stories we’re hearing are leading us to think “weight loss” should be added to the list of deeper drivers that really motivate consumers to go green.
Young doesn’t equal green. They may have big ideas about living a sustainable life, but they’er just now starting to turn that into purchasing behavior — which means it’s a great time for marketers to connect and establish brand loyalties.
The Bloom Box could be a game changer. And, according to our research, consumers could be very interested if the price is right. But will the price be right? And will there be a convenient ,reliable way to implement the devices en masse?
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