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Press Room

FROM OUR BLOG

- The consumer case for the Home Star program

The Home Star program, currently being debated on Capital Hill, changes the game for consumers. Marketed appropriately, it could create true market transformation.

- The Accidental Environmentalist

You can kill more flies with honey and save the planet without picking a fight. A few findings from this year’s Eco Pulse reveal that folks will buy green products regardless of whether or not they believe in global warming.

- Forget monsters under the bed: Kids are afraid of global warming

Kids may be more concerned about the planet than a lot of grown ups. And our most recent research shows that if they initiate a conversation with their parents, the family changes behavior two-thirds of the time.

Shelton Group Press Room

Headlines

Here are a few of articles that showcase Shelton Group's insights and Suzanne Shelton’s expertise on energy efficiency and sustainability:

View all headlines

The Washington Post - Best, Green Intentions

Orlando Sentinel - Food labeling confuses many people, critics say

Kiplinger's - 10 Green Myths Debunked

GreenBiz.com - Engaging Consumers to Green Up Their Act

Environmental Leader - Saving Money, Not Environment, the Biggest Reason to Reduce Electricity

Treehugger.com - Survey Shows Environment No. 4 on Consumers' Minds

SustainableBusiness.com - Green Consumers Worried About the Environment

Brand Week: 'Green' Consumers Out to Save Money

Environmental Leader: Consumers Rank Environment No. 4 Among Top Concerns

Shelton Group motivates Steven Colbert to make a sustainable choice.

LA Times: "Natural" foods aren't always organic

Environmental Leader: 22% of consumers don't know how to discern green products

Chicago Tribune: Organic vs. natural a source of confusion in food labeling

Brownfield Ag News: What does organic have to do?

USA Today – Survey Says: Americans Would Choose iPod Over Planet

BNET: Anger at Horizon “Natural” Designation

Environmental Leader: Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Food Navigator: US consumers think natural is greener than organic, says survey

earth2tech: Survey Says: Americans Would Choose iPod Over Planet

Macsimum MacOSG Forums: The things I could give up for the environment

Digital Trends: I'm All for the Environment... But You Can'™t Have My iPod

The City Wire: Green has its limits

Examiner.com: Survey: Americans choose convenience and comfort before environment

CleanTechnica: Two Thirds of Americans Would Refuse to Give Up iPod – Even it Ruined Environment

WebProNews: More Prefer Their Cars, Computers, and TVs

'Green' claims by marketers go unchecked

Light Bulb Makers Talking Trash

UPI: Survey finds energy-use delusion

Shelton Group survey featured in USA Today

President For The Planet: Obama's Assembled the Green Team, but They Can't Solve this Crisis Alone

Fast Company: The biggest impediment to going green is that nobody knows what being "green" really means.

Fox affiliate: Going Green

Brandweek: Forget the Environment Say the 'Never Greens'

Pittsburgh Tribune: While it might be chic, being green doesn't come cheap

Newsweek: I'm So Tired of Being Green

The New York Times: That Buzz in Your Ear May Be Green Noise

Oregon Live: Earth to us: Talking green isn't the same as living green

The Florida Times Union Jacksonville: Solar energy push will have to convince consumers

The Wall Street Journal: Survey: More Consumers Skeptical of Going Green

Realtor.org: It's Not Always Easy Being Green: Realtors Address Green Building Benefits

USA Today: Doing right thing isn't easy, even for those who want to

Environmental Leader: Energy Pulse: Wallets Drive Many Green Purchase Decisions

GreenBiz: Consumers' Green Fatigue Due to Lack of Awareness, Economic Worries: Survey

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Interviews with Suzanne

Contact Mittie Rooney by e-mail or call her directly at 301.229.1618 for any assistance in scheduling an interview with Suzanne Shelton. Please include needed subject matter/scope of information needed in the interview, as well as your deadline parameters.

Archive

Access Shelton Group’s archive of current and previous news releases, including those on our proprietary research studies, as well as agency news.

Press Releases

ENERGYPULSE PRESS RELEASES

Survey: Consumers Willing to Let Energy Bills Go Up More Than 70 Percent Before They'll Make Energy-Efficient Home Improvements (NOV 4, 2009)

Economy Wins, Environment Loses? Survey Finds Consumers Now Would Rather Make Their Homes Prettier than Energy-Efficient (NOV 4, 2009)

GREEN LIVING PULSE PRESS RELEASES

Green Living Pulse News Release (AUG 25, 2009)

ECOPULSE PRESS RELEASES

iPod vs. the Environment (JUN 22, 2009)

Natural vs. Organic (JUN 29, 2009)

Green Homes (JUN 29, 2009)

UTILITY PULSE PRESS RELEASES

New Survey: Recession-Weary Consumers Willing to Spend on Green Products -- if They Get Green in Return (MAR 23, 2009)

Suzanne Shelton's Speaking Engagements

More About Shelton Group