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How do we get more Americans to buy greener products? The answer lies in aligning your product’s value proposition with the right audience segment based on their worldview.
Is it possible to save the world by playing games? You bet. Find out why all those hours you spent playing Pac-Man were worth it.
We’ve just tested several greener packaging innovations on focus groups. The results weren’t what we expected.
TV
Baltimore Gas & Electric Plug video
Baltimore Gas & Electric Lamp video
