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Expertise

FROM OUR BLOG

- Cracking the code on the GreenWorks conundrum

How do we get more Americans to buy greener products? The answer lies in aligning your product’s value proposition with the right audience segment based on their worldview.

- Can gaming save the world?

Is it possible to save the world by playing games? You bet. Find out why all those hours you spent playing Pac-Man were worth it.

- Alas, packaging’s not the Holy Grail

We’ve just tested several greener packaging innovations on focus groups. The results weren’t what we expected.

Walking the Walk

Our office space build-out followed guidelines laid out in the USGBC Green Building Rating System For Commercial Interiors and includes the following features in our energy-efficient office space.

We offer our staff and our guests filtered water (no plastic bottles) and fresh, organically grown fruit. We use only non-toxic, all natural cleaning products and only recycled content paper in all of our printed materials (including those we produce for clients). We encourage carpooling, and the agency vehicle is a highly efficient Mini Cooper. Plus, we've purchased three agency bicycles that any member of the staff may take out for errand running or lunch jaunts during the day. Last, but not least, we’ve bought blocks of Green Power from Knoxville Utilities Board every month since the program initially launched several years ago.