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Expertise

FROM OUR BLOG

- Forget monsters under the bed: Kids are afraid of global warming

Kids may be more concerned about the planet than a lot of grown ups. And our most recent research shows that is they initiate a conversation with their parents, the family changes behavior two-thirds of the time.

- How about going green to lose weight?

We haven’t tested it yet but some stories we’re hearing are leading us to think “weight loss” should be added to the list of deeper drivers that really motivate consumers to go green.

- Millenials: Just starting to put their money where their mouths are

Young doesn’t equal green. They may have big ideas about living a sustainable life, but they’er just now starting to turn that into purchasing behavior — which means it’s a great time for marketers to connect and establish brand loyalties.

Walking the Walk

Our office space build-out followed guidelines laid out in the USGBC Green Building Rating System For Commercial Interiors and includes the following features in our energy-efficient office space.

We offer our staff and our guests filtered water (no plastic bottles) and fresh, organically grown fruit. We use only non-toxic, all natural cleaning products and only recycled content paper in all of our printed materials (including those we produce for clients). We encourage carpooling, and the agency vehicle is a highly efficient Mini Cooper. Plus, we've purchased three agency bicycles that any member of the staff may take out for errand running or lunch jaunts during the day. Last, but not least, we’ve bought blocks of Green Power from Knoxville Utilities Board every month since the program initially launched several years ago.