Shelton Group | Blog http://www.sheltongroupinc.com/blog Insights, Resources, Research & Presentations, focused on what consumers are thinking about energy efficiency and sustainability Thu, 09 Sep 2010 12:41:48 +0000 http://backend.userland.com/rss092 en A Focus Group of One
  • The Transition movement: Planning for an “Elegant Descent” Are Americans ready to embrace a lifestyle that involves darning...
  • Start worrying about water Americans use more water than anybody else. And though we...
  • An appetite for change? We've just learned that certain consumer behaviors around food are...
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  • Winning the battle at shelf — 6 things you should know about how to best package your green claims Consumers can smell a rat...so don't try to slap a...
  • The Accidental Environmentalist You can kill more flies with honey and save the...
  • Selling sustainability to whiskey drinkers Jack Daniels offers an excellent example of how to tell...
    • Related posts brought to you by Yet Another Related Posts Plugin.]]>     http://www.sheltongroupinc.com/blog/?p=1566     The Transition movement: Planning for an “Elegant Descent”
  • Re-imagining a sustainable future It's time to get specific about green innovation. What should...
  • A hot start to a new cold war? There's a lot happening on the climate change front. Our...
  • What a bad haircut can teach us about sustainability Little changes or big changes? Perhaps the sustainability movement needs...
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  • What a bad haircut can teach us about sustainability Little changes or big changes? Perhaps the sustainability movement needs...
  • Concerned moms are still concerned Moms are a great target. But you need to know...
  • Sustainability: a health care issue? Consumers are still buying green products, even in this economy....
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  • Winning the battle at shelf — 6 things you should know about how to best package your green claims Consumers can smell a rat...so don't try to slap a...
  • Marketing green to the wired generation It turns out 18-24 year olds are passive viewers of...
  • Forming a sustainable first impression Here are four simple-to-follow golden rules for making your sustainability...
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  • Forming a sustainable first impression Here are four simple-to-follow golden rules for making your sustainability...
  • What a bad haircut can teach us about sustainability Little changes or big changes? Perhaps the sustainability movement needs...
  • The power of the small idea. Don't be afraid of simple, small ideas that accompany big...
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  • Do you know who you’re talking to? There is no one "green consumer." Nor is there one...
  • The problem with Boulder, CO The City of Boulder is struggling to drum up participation...
  • Recession is the new “normal.” Consumers are concerned about the economy but also interested in...
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  • Tweets or smoke signals – it’s all just noise without the most important component Building a marketing campaign around a medium because it's "totally...
  • Can friends make their friends make more sustainable choices? Several studies show obesity and smoking can be influenced by...
  • A random collection of thoughts from Sustainable Brands Thoughts from the road as members of Shelton Group attend...
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  • Recession is the new “normal.” Consumers are concerned about the economy but also interested in...
  • The greenest consumers may not be your best target Some consumers are starting to consume list, prefering to grow...
  • What a bad haircut can teach us about sustainability Little changes or big changes? Perhaps the sustainability movement needs...
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  • Doomsday doesn’t work By CEO,  Suzanne Shelton This is good news or bad...
  • It’s official: Eco Pulse is here. Shelton Group's third annual Eco Pulse study just published and...
  • 10 points closer to energy self awareness The silver lining of the Gulf oil tragedy? Americans are...
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