Archive for the ‘Uncategorized’ Category
Thursday, August 5th, 2010
By Suzanne Shelton, CEO
Our 2010 Green Living Pulse study publishes tomorrow, and it contains some juicy insights for marketers of green products and services in America. Here's one of our press releases about it -- enjoy!
Polar Ice Cap Is Gone, Kids Can’t Go Outside, Nebraska is a Desert? Poll Finds ...
Posted in Uncategorized | 1 Comment »
Wednesday, July 21st, 2010
By Karen Barnes, Director of Insight
I love it when things come together and you can connect the dots. Here are my dots this week – our latest Green Living Pulse study and the movie Food Inc.
In Green Living Pulse (to be released the first week of August), we learned that ...
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Thursday, July 15th, 2010
By CEO, Suzanne Shelton
This is good news or bad news, depending on your point of view: As our Eco Pulse report noted earlier this year, belief in global warming is down 10 points over last year. Our soon-to-be-published Green Living Pulse study shows the same number (only 48.5% agree it’s ...
Posted in Uncategorized | 4 Comments »
Thursday, July 8th, 2010
By CEO, Suzanne Shelton
As energy, climate and jobs bills (with Home Star attached) make their way through the halls of Congress, there are some assumptions being made and questions that haven’t yet been answered. At least, I haven’t seen the concrete answers – if any of you out there have, ...
Posted in Uncategorized | 10 Comments »
Thursday, June 3rd, 2010
By Director of Insight, Karen Barnes
My family’s really into birds. My parents can name all the species that visit their backyard birdbaths and feeders. My brother is a professional birder – having banded Willow Flycatchers in the Kern River Valley in California for two summers. Me, well, I’m the bird ...
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Thursday, May 6th, 2010
By president and CEO, Suzanne Shelton
We often talk about how Americans are a see-it-to-believe it lot. We see it show up in our focus groups and surveys -- if people have a real-world, tangible connection to something (as in, they have a kid with asthma or a relative who lives ...
Posted in Uncategorized | 4 Comments »
Wednesday, March 17th, 2010
VP of Creative, Larry Washington, puts his small thinking cap on:
If you haven’t heard, Betty White will be hosting Saturday Night Live in the near future. If it seems a bit odd to you that an 80-year-old comedic actress will be hosting a show targeting a much younger crowd, join ...
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Wednesday, March 10th, 2010
Director of Insight Karen Barnes takes a look at how the youngest members of our society feel about global warming and what the implications might be for marketers.
I don’t have kids, exactly. I have two 13-year-old neighbors for whom I am a “sparent” – that means spare parent. They know ...
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Tuesday, February 23rd, 2010
Note: Director of Insight Karen Barnes examines the launch of the much-anticipated Bloom Box and adds a few thoughts to the commotion.
The official launch of Bloom Energy’s potentially revolutionary new fuel cell technology, the Bloom Box, has tongues everywhere wagging, and there seem to be more questions than answers at this ...
Posted in Energy Efficiency, Uncategorized | 2 Comments »
Monday, February 8th, 2010
Creative Director, Larry Washington, weighs in on last night's entertainment.
Another year, another round of super bowl commercial hits and misses. I was excited to see that a few more creative concepts broke through this year. Of course there were still an overwhelming amount of bad ideas propped up by expensive ...
Posted in Green, Uncategorized | 5 Comments »
